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John and Jo Anne Motheral outside the drive-through
window that has been a major attraction for their
downtown McKenzie "Super Drug Store."
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As a child, John Motheral made himself at home
on the Bethel College campus where his mother,
Edna, worked as bursar. When the weather was
mild and the windows were left open to catch
fresh breezes, in fact, the first-grader didn't
bother with normal entryways; he simply crawled
through the window to visit her. |
On one adventurous afternoon, John's exploration of
the five-foot tall metal safe in the financial
department was an intriguing escapade for the
inquisitive boy until he discovered he was locked inside
the small enclosure.
"Fortunately there was about a 25 watt bulb in there
that kept me from being absolutely terrified," John
smiles in recollection some 60 years later. The dim bulb
was little comfort, however, as he heard the voices of
women outside his dungeon search frantically for the
combination while discussing the limitation of the air
supply within.
"I never did it again!" he exclaims. "I didn't have any
desire to go in or even look around in there again."
Born on August 8, 1935, the only child of Lendell and
Edna Motheral, John's neighborhood included the college
campus, the Twin Pools on Stonewall Street, the drug
store run by his father and mother located downtown on
Cedar Street, Forrest Avenue where his home and many of
his friends were located, and Main Street that was a
major link between stomping grounds.
"Forrest Avenue," John says dreamily, as if he were
raised in Shangri-La.
"Jerry Atkins and I grew up together; we had a great
street! It had a lot of kids on it and we had a
wonderful time," he says, basking in memories as warm
and sweet as a summer day.
"So many things came from that experience on that
street," he continues appreciatively.
Sadly, the virtues of living in a small southern town in
the first half of the 20th century collided with its
limitations when his father took ill at work one day
after experiencing pain in his leg.
"He got deathly sick, and we had no hospital here then,"
explains John, who was 13 year old at the time. "They
took him to the Paris clinic, but it moved to his heart
and he died that night; it was a blood clot that moved
to his heart."
Lendell Motheral died just one year after making his
last payment on the former Covington's Drug Store. The
pharmacist had spent the last decade gradually
purchasing the business from Mr. Covington where he had
begun working around 1935, joining his cousin, Jimmy
French, in the store as a pharmacy technician.
"They both made pharmacists," relates John, whose
mother, who had left Bethel to keep books for her
husband around 1942, also became a pharmacy technician.
"I grew up down here, I was here everyday and caused a
lot of grief for my parents," says John from the
upstairs office at the store that has remained in the
family, a grin breaking through his solemn memory. "I
didn't think too much about the future until the day he
died and it was such a shock to all of us. We were
disoriented for quite a while."
In time, as Mr. Covington - who founded the store in
1910 - was growing old, Edna Motheral traveled to the
pharmacy school in Memphis to recruit new help for the
store. "You go home and sell it as fast as you can. I've
never known a woman to be successful in the pharmacy
business," the dean of the college advised. She returned
home indignant at his response and determined to be a
success. When the dean later wrote a letter to the same
effect, she used the letter as an impetus toward
success.
"When she died, there wasn't much in her lockbox but
that letter was in there," her son chuckles lightly,
"She'd said, 'I'll show him!' - and she did. She had a
great business."
As a youth, John owed his membership in the McKenzie
band to his father, who, John says, loved music and as a
member of the school board did everything he could to
get a band in the McKenzie schools. Mr. Charles Dorn
started the McKenzie Band around 1946 after retiring
from Huntingdon, recalls John, who in the sixth grade
started playing clarinet. As a senior he added the
saxophone to his repertoire though he continued playing
clarinet throughout his high school career and
"thoroughly loved it."
John played the saxophone a member of the "The Jive
Five". When the group played in Mussel Shoals, Alabama
after winning a talent contest, John says, "We thought
we were going to Hollywood."

"The Jive Five" headed for Mussel Shoals after winning a
talent contest. Pictured l to r are Morris Stofle, Bobby
Joe Newton, Gene Richardson, John Motheral, and R.A.
Finley.
Besides music, he enjoyed playing on the McKenzie Rebel
basketball team, though, he says. "The girls won every
game and the boys lost every game."
With his mother replacing pharmacists every two or three
years as young graduates used the small-town store as a
stepping stone to other ventures, John set out after
high school to follow his father's footsteps as a
pharmacist.
At Bethel College for his first year of preparatory
work, he met people with whom he'd attended Cumberland
Presbyterian summer camps from Texas, Oklahoma,
Arkansas, and Alabama.
"I loved Bethel; it was a wonderful place and I didn't
want to leave," he says. At his mother's insistence,
however, he left for the University of Tennessee at
Memphis the following year and, he admits, "Like a lot
of things, it worked out."
"I was there three years and had a wonderful time there,
too," he smiles, though he admits the coursework was
"very difficult, but it wasn't unbearable. I look back
on it with fond memories."
Edna remarried while John was in pharmacy school, adding
husband Lloyd Parnell to the family.
"I got out of pharmacy school in June 1957," John
relates, grinning, "and I've been here almost every day
since; I'm not sure whether I've got the longest tenure
of any pharmacist in McKenzie. It's either the longest
or probably tied with somebody."
In time, John met Huntingdon girl Jo Ann Bennett, who
worked for Dr. Howard Smith, who office was next door to
the apartment house owned by John and in which he
resided. John was attending classes for extra credit at
Bethel, where Jo Ann was also a student in the evening
classes. The two married in 1966.
Jo Ann continued working for Dr. Smith a few years
before becoming a stay-at-home mom. In the meantime,
John and his mother opted to convert their private
business to a Super D franchise, a move that influenced
Mrs. Motheral to retire from her duties as bookkeeper.
"Super D wanted to do it their way," John explains with
a fond chuckle for his mother's "bursar skills."
Jo Ann then assumed her own role in the business as
bookkeeper before deciding, around 1978, to go to beauty
school. "She took off a year or two and then decided
after probably one or two years that wasn't for her,"
relates John. "Then she came back to do the accounting,
bookwork, and all those things pharmacists don't do
well. She virtually manages the store; she has the
hardest job in the store for sure. Paul and I would both
be in a desperate situation without her," he continues,
referring to the store's newest family partnership that
now includes son Dr. Paul Motheral, who graduated from
pharmacy school in 1997.

McKenzie Pharmacist John Motheral and wife Jo Ann with
son Dr. Paul Motheral, his wife Suzi (Putman) and
children Victoria and Abbey. John's daughter, Rebecca,
now lives in Sarasota Florida.
Mrs. Edna continued working for the business until she
was nearly 82 years old. "She came every day as long as
she could," John says proudly. "She was one of the
earliest pharmacy technicians and she loved it."
As the Super D franchise took hold, the store outgrew
the confines of the original store and its owners were
faced with the decision to move. When the adjoining
building became available for sale, however, they opted
to remain, expanding their enterprise by cutting an
opening between the two.
The addition of a drive in window in 1984 was "one of
smartest moves we ever made," declares John. Though many
people have questioned his decision to keep the store at
its original location, he believes customers are better
served at the downtown location which is the first
pharmacy available to customers coming from Gleason and
the north/west sides of town, as well as being within
walking distance of many customers.
Customer service is one of the most important facets of
the business to Paul and John, who emphasizes, "There
are no dumb questions when it comes to asking about
medicine."
"People feel strongly about their medicines and you
can't downplay it. Anything that helps people feel
better about the medicine they're taking - what it is,
why they're taking it, how to take it or what to expect
- is going to ultimately lead to their better health. If
we don't respect their feelings we're not contributing
to their health."
The primary functions of the pharmaceutical trade is to
select medicines, store them properly and dispense them
properly, John relates. "In the old days they had to
smell, taste, and feel," he continues. Today, certain
drugs must be refrigerated or stored in special ways,
and freshness is a virtue that can't be exchanged for
profit. "If you bought a five years supply (at discount)
that would be great the first year," he explains, "the
other four years, not that great."
The Motherals are thankful for the many interesting
employees they've had over the years. "I think everybody
in McKenzie has worked here at one time or another," he
jokes.
Evolutions in Medicine
John actually witnessed the evolution of medicine from
1942, when he was seven years old. "After World War II
there wasn't a whole lot of sophistication in medical
science, then all of a sudden things started happening,"
he says with a note of excitement, citing antibiotics,
cortisone and birth control pills among the miracles
that transformed medicine and society.
"The birth control pill probably changed more than any
single thing I can think of as far as freeing women to
work and do other things," he advises, recalling as well
the mass polio vaccination program that took place in
around 1959.
The entire community was required to report to the
McKenzie high school gym in the mandatory effort in
which oral vaccine was prepared by pharmacists including
John Motheral and was administered by doctors J.T Holmes
and E.E. Edwards.
"The line of people went all the way through the gym and
out; that was a big step as far as medical evolution is
concerned," John says.
Another change that has made a big difference for small
town pharmacists is the presence of local hospitals that
have relieved the need for after-hour calls for
services.
"In the 1960's there was a time when I came up here
every night for over two years," says John, who notes as
well that the minutes of every meeting of the local
school board, of which he was a member, read that he had
to leave early due to a call from a customer.
"We still have people talk about me and mother coming
out when their child was sick and that they don't know
what they would have done without us," he says.
He laughs at other changes the store has gone through
with other businesses from a photography studio to
beauty shops occupying the upstairs loft and days when
he mixed wallpaper paste and supplied veterinarians'
needs through the pharmacy.
In addition to his busy work schedule, John's former
years were chock full of community leadership. "I was
really active for a long time in everything," he notes,
"the Lions Club, Chamber of Commerce, Junior Chamber of
Commerce, Cumberland Presbyterian Church, the School
Board, the Bass Club. During the 70's business was
getting bigger and better with Super D."
The overload manifested itself in colitis, a disorder
that led John to seek out doctors in Paris, Milan,
Huntingdon and Martin besides those close at hand.
"They all told me the same thing," he says, "You've got
to learn to live with it."
He nevertheless continued in his search for a cure that
led him to the emergency room in Huntingdon where he was
content with waiting for the first available physician.
What that doctor said to him changed his life.
"I'm going to send you home," the doctor began."
"I thought, 'Here it comes,'" John relates sardonically,
"He's going to say, 'You've got to learn to live with
it.'"
Instead the doctor looked at him and commented, "Some
people cry on the inside," then turned and left the
room.
In shock, John thought, "That's the strangest thing I've
ever heard from a doctor. He's supposed to say you have
to learn to live with it."
He ran into the hall and accosted the doctor, "What did
you say?" he asked.
The doctor repeated himself and stated further, "I think
it is emotional in nature and the quicker you can work
on that the quicker you can get well."
John was stunned. He was the only doctor who had ever
used the words "get well" in connection with the
disorder.
Upon John's insistence, the M.D. referred him to a
like-minded internal medicine physician who was able to
increase his enlightenment regarding his condition. He
first gave John a homework assignment to list all his
activities and all his titles in everything he was
involved in.
"I worked really hard on that sheet of paper," John
relates. When he presented it at his next appointment,
the physician said, "This is very impressive. Now I want
you to quit every one of these clubs and things except
two and I think that will help you."
"I did and things got better - it absolutely got
better," John says in amazement. "I was somebody trying
to be in everything."
Soon he was pounding a punching bag a few times on his
way out the door each morning. As he continued talking
with the doctor and making changes in his life, the
symptoms of the colitis subsided and eventually
disappeared.
With his activities curtailed, Jo Ann picked up a few of
her own, and as local chairman of the American Cancer
Society co-wrote the book on the Hee-Haw fundraising
shows that John says is still in use today.
"They had us come to Chicago for a national convention
and present that book," John continues, proud of his
wife's accomplishment.
Another activity that went by the wayside during his
time of healing was evening stints with local bands as a
saxophone player. A necessary sacrifice at the time, two
years ago he began practicing once more the love he had
left behind 25 years earlier.
"I thought it was impossible but it came back pretty
easily, not great, but better than I ever expected," he
nods.
John joined fellow musicians Ross Martin, Frank Moore,
Mike Kelly and Jerry Powell (Powers?) in the band Smooth
Country that plays at Lakeside Retirement Center the
second Tuesday of each month and plays at McKenzie
Retirement Center the third Thursday with another group
of gentlemen.
He and Jo Ann, who have in the past taken trips with the
McKenzie Banking Company's travel program to Ireland,
Switzerland and New England, among others, recently
traveled to Metropolis, Illinois for a Merle Haggard
concert and have ventured to Arkansas and other nearly
jaunts to her Delbert McClinton and Jerry Reid.
They are also longtime members of the Cumberland
Presbyterian Church in McKenzie.
"It's been an interesting 47 years - it's not dull!"
John exclaims with a big smile. "There's nothing dull
about our life I'll tell you, but I wouldn't want to
swap with anybody else." |
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